Biolage Professional Colorlast Shampoo - for Long-Lasting Vibrant Hair Color - Orchid Infused Formula - Vegan & Cruelty-Free - 200ml

Key Features:
- Extends the life of color-treated hair
- Helps maintain vibrancy, depth, and tone for up to 9 weeks
- Contains anti-fade properties to protect hair color
- Enriched with orchids for added nourishment
- Vegan and cruelty-free formula
- Comes in a convenient 200ml size
For whom:
Ideal for individuals with color-treated hair who want to preserve their hair color and maintain its vibrancy for longer periods of time.

Pros:
- Effectively protects and maintains color in hair
- Leaves hair feeling nourished and healthy
- Cruelty-free and vegan formula
- Convenient size for travel or everyday use
Cons:
- May be on the pricier side compared to other shampoos
- Some users may not prefer the scent of orchids in the formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Orchid infused formula aligns with consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Biolage is a well-established brand known for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India.	Nielsen
Competition	10	8	Facing competition from other vegan and cruelty-free hair care brands in the market.	GfK
Use-case Advantage	5	5	Long-lasting vibrant hair color appeals to consumers seeking durable results.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Biolage Colorlast Shampoo well in the growing premium hair care segment in India.

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