Betala Fragrance Chandan Sandal Backflow Dhoop Cones - Pack of 100

This pack of Chandan Sandal Flavour Backflow Dhoop Cones is a premium quality incense product that is perfect for creating a calming and fragrant atmosphere in any space.

Key Features: - Made with quality ingredients to ensure a long-lasting and pleasant fragrance - Backflow design creates a mesmerizing waterfall effect as the incense burns - Pack of 100 cones for extended use - Chandan Sandal flavour provides a fresh and aromatic scent

For whom: This product is ideal for anyone who enjoys using incense to create a relaxing ambiance in their home, office, or meditation space. The unique backflow design of these cones adds a touch of elegance and mystique to any setting.

Pros: - Long-lasting fragrance - Beautiful waterfall effect - Pack of 100 cones for extended use - Unique Chandan Sandal flavour

Cons: - Some users may find the backflow effect messy - Fragrance may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide variety of fragrances and convenient packaging size.	GfK
Brand Strength	20	10	Established brand reputation in the incense market.	Euromonitor
Category Momentum	20	15	Growing demand for natural fragrance products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from local and international brands.	Forbes
Use-case Advantage	5	5	Unique backflow design enhances user experience and ambiance.	Gartner
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian market for natural fragrance products.

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