BENTODENT Cardamom Enamel Protection Toothpaste | SLS-Free, 100% Natural, Fluoride-Free Teeth Whitening Formula | for Adults and Kids | 100g

**About Product:** Bentodent Toothpaste is a SLS free, 100% natural toothpaste that is fluoride free. It is specially formulated to provide teeth whitening and enamel protection for both adults and kids. Each tube contains 100 grams of toothpaste.
**Key Features:** - SLS free formula - 100% natural ingredients - Fluoride free - Teeth whitening properties - Enamel protection - Cardamom flavor
**For whom:** This toothpaste is suitable for adults and kids who are looking for a natural alternative to traditional toothpaste. It is especially ideal for those who are sensitive to SLS and fluoride in their oral care products.
**Pros:** - Natural ingredients - SLS free - Teeth whitening properties - Enamel protection - Suitable for the whole family **Cons:** - Some users may not enjoy the cardamom flavor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SLS-free, fluoride-free formula aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer perception in oral care.	Brandwatch
Category Momentum	20	15	Growing demand for natural oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural toothpaste brands in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other natural toothpaste brands in the market.	Kantar
Use-case Advantage	5	5	Suitable for both adults and kids, catering to a wider consumer base.	GFK
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand strength, product fit, and competitive pricing.

Factor	Rating (out of 5)	Notes
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Festive Sales	0.0	—
Performance in Climate	0.0	—