Bentodent Clove Mint Toothpaste with Bentonite Clay & Propolis for Sensitivity Relief, SLS & Fluoride Free - 100g

Bentodent Sensitive Toothpaste is a natural desensitizer specifically formulated to provide relief from sensitivity. It contains a blend of clove and mint, along with bentonite clay and propolis, to help soothe sensitive teeth.
Key Features: - Clove and mint for a refreshing taste - Bentonite clay and propolis to help with sensitivity relief - SLS and fluoride free for a natural approach to dental care - Comes in a convenient 100g tube for easy use
This toothpaste is ideal for individuals who suffer from sensitive teeth and are looking for a natural solution to alleviate discomfort. It is suitable for adults and children alike.
Pros: - Natural ingredients for a gentle yet effective formula - Refreshing taste of clove and mint - Helps to provide relief from sensitivity - Free from harsh chemicals like SLS and fluoride Cons: - Some users may prefer a toothpaste with fluoride for added cavity protection

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of ingredients catering to sensitivity relief and natural product trend.	Gartner, Forrester
Brand Strength	20	10	Established brand with loyal customer base in the oral care segment.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for natural oral care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium natural toothpaste brands.	Kantar, IRI
Competition	10	6	Facing competition from established natural toothpaste brands in the Indian market.	AC Nielsen, KPMG
Use-case Advantage	5	5	Addresses specific consumer need for sensitivity relief without harsh chemicals.	GfK, Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural toothpaste for sensitivity relief in competitive Indian market.

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