Bellavita TanAway Face Wash 100ml

About Product: The BELLAVITA Party Perfect 2 in 1 Face Wash is a specially formulated facial cleanser that not only cleanses your skin but also instantly removes any tan, brightens your complexion, and evens out your skin tone.

Key Features: - 2 in 1 face wash with tan removal and brightening properties - Suitable for both men and women - Instant results for party-ready skin - Helps achieve an even skin tone - Comes in a convenient 100ml size

For whom: This product is ideal for anyone looking to achieve glowing and party-ready skin in no time. Whether you have a special event coming up or just want to brighten your complexion, the BELLAVITA Party Perfect 2 in 1 Face Wash is perfect for both men and women.

Pros: - Instant tan removal - Brightens complexion - Evens out skin tone - Suitable for both men and women

Cons: - May not provide long-lasting results - Some users may prefer a more traditional face wash without added benefits like tan removal and brightening properties

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique 2-in-1 formula catering to instant tan removal and brightening needs.	GfK
Brand Strength	20	10	Established brand with good reputation in beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from established and new brands offering similar benefits.	Nielsen
Use-case Advantage	5	5	Addresses a common need for both men and women in a single product.	Kantar
Final Market Score	100	66/100 (3.30/5)	Bellavita Party Perfect 2-in-1 Face Wash holds a strong position in the growing Indian skincare market.

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