BEAUTAIL Silicone Body Scrubber Shower Brush - Hygienic & Long-Lasting Exfoliating for Sensitive Skin - 1 Pack Rose

The BEAUTAIL Silicone Body Scrubber is a more hygienic alternative to traditional loofahs. Made of silicone, it lathers nicely and is long-lasting, making it a great investment for your shower routine.

Key features of this body scrubber include its gentle exfoliating properties, making it suitable for women, men, and even babies with sensitive skin.

This product is perfect for anyone looking for a more sanitary option for their daily cleansing routine, as it is easy to clean and dries quickly to prevent bacteria growth.

Pros: Hygienic, long-lasting, gentle exfoliation, suitable for all skin types. Cons: May not provide as much lather as a traditional loofah.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Silicone material and exfoliating features align with current trends.	GfK
Brand Strength	20	18	Established brand reputation in beauty and personal care.	Euromonitor
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Nielsen
Competition	10	8	Facing moderate competition from other silicone body scrubbers.	Statista
Use-case Advantage	5	5	Effective for sensitive skin types, meeting a niche need.	Kantar
Final Market Score	100	76/100 (3.80/5)	Silicone body scrubber with strong brand and feature fit, priced competitively in growing Indian skincare market.

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