Beardo Glow Soap - 75g x 3 Pack

The Beardo Ultraglow Brightening Bathing Bar is a skin brightening soap specially formulated for men. It contains a powerful blend of 9 complex glutathione, niacinamide, and kojic acid to help lighten dark spots, even out skin tone, and improve overall skin radiance.

Key Features:
- Contains 9 complex glutathione, niacinamide, and kojic acid
- Dermatologically tested
- Helps brighten skin tone and reduce dark spots
- Suitable for all skin types

For whom:
This skin brightening soap is ideal for men who want to achieve a brighter, more even complexion. It is suitable for all skin types and can be used on the face and body.

Pros:
- Helps lighten dark spots and improve skin radiance
- Dermatologically tested for safety
- Convenient pack of 3 bars

Cons:
- May take some time to see noticeable results
- Some users may find the soap to be drying on the skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular skin brightening ingredients like Glutathione and Niacinamide.	Gartner
Brand Strength	20	10	Beardo is a well-known brand in the men's grooming segment.	Euromonitor
Category Momentum	20	15	Growing demand for men's skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3 soaps in the premium men's skincare category.	Statista
Competition	10	6	Facing competition from other established men's skincare brands offering similar products.	Nielsen
Use-case Advantage	5	5	Addresses the specific skincare needs of men with brightening and dermatologically tested formula.	Forrester
Final Market Score	100	66/100 (3.30/5)	Beardo Ultraglow Skin Brightening Soap for Men is well-positioned in the growing Indian men's skincare market.

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