Beardo Ice Blast Roll-On 50ml - Menthol Freshness

Beardo Ice Blast Perfume Roll On is a 50ml long-lasting perfume designed specifically for men. It combines menthol freshness with musk and woody notes to create a refreshing and masculine scent that lasts all day.

Key Features: - Long-lasting menthol freshness - Musk and woody notes - Perfumed antiperspirant for odour protection - No sweat cooling effect - Provides all day freshness

For whom: - Men who want a fresh and masculine scent - Those who are looking for a product that provides odour protection and keeps them feeling cool all day

Pros: - Long-lasting scent - Provides cooling effect - Offers odour protection

Cons: - Some may find the menthol scent to be too strong or overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of menthol freshness and antiperspirant protection.	Product Packaging
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing competition from other popular men's grooming brands.	Business Standard
Use-case Advantage	5	5	Provides long-lasting freshness and odor protection for active men.	Men's Health
Final Market Score	100	66/100 (3.30/5)	Beardo Ice Blast Perfume Roll-On offers a refreshing and protective solution for men's grooming needs in the Indian market.

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