Beardo Ice Blast Refreshing Menthol Cooling Body Wash 200ml - Instant Icy Cool Freshness for Men - Summer Heat Relief, Skin Dryness - Shower Gel

Beardo Ice Blast Body Wash is a refreshing menthol cooling body wash that provides instant icy cool freshness. Perfect for combating the summer heat and skin dryness, this body wash will leave you feeling refreshed and rejuvenated.
Key Features: - Menthol cooling formula - Instant icy cool freshness - Suitable for all skin types - Helps combat summer heat and skin dryness
For whom: This body wash is specially formulated for men who want to feel refreshed and invigorated after a long day. It is suitable for all skin types and is perfect for those who enjoy cool, refreshing showers.
Pros: - Provides instant cooling sensation - Leaves skin feeling refreshed and rejuvenated - Helps combat skin dryness - Suitable for all skin types
Cons: - Menthol scent may be too strong for some individuals - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Menthol cooling and skin relief features align well with Indian summer needs.	Euromonitor
Brand Strength	20	18	Beardo is a well-established brand known for quality grooming products.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other men's cooling body wash brands.	Kantar
Use-case Advantage	5	5	Addresses specific needs of men in hot weather conditions.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Beardo Ice Blast as a top choice for men's cooling body wash in the Indian market.

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