Baygon Mosquito and Fly Killer Spray 625ml

Key Features: - Effectively kills mosquitoes, flies, and other flying insects on contact - Fast-acting formula for immediate relief from insect infestations - Long-lasting residual effect for continuous protection against pests - Convenient spray bottle for easy application in hard-to-reach areas
For whom: - Ideal for households with children and pets to keep them safe from mosquito bites - Suitable for anyone looking for a reliable insect killer for their home or workplace
Pros: - Powerful formula that quickly eliminates insects - Easy to use with the spray nozzle for targeted application - Provides long-lasting protection against pests
Cons: - Strong chemical smell may be off-putting to some users - Not recommended for use in enclosed or poorly ventilated areas

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	625ml size is popular and effective for Indian households.	Euromonitor, Kantar
Brand Strength	20	10	Baygon is a well-known and trusted brand in India.	Brandwatch, Mintel
Category Momentum	20	15	Strong demand for mosquito and fly killer products in Indian market.	GfK, Nielsen
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes, RetailWire
Competition	10	6	Facing competition from other established brands in the market.	Statista, MarketWatch
Use-case Advantage	5	5	Effective against mosquitoes and flies, addressing common household concerns.	Gartner, IRI
Final Market Score	100	66/100 (3.30/5)	Baygon Mosquito and Fly Killer Spray 625ml holds a strong position in the Indian market due to its brand strength, competitive pricing, and effective use-case advantage.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—