Banjara's Black Henna with Hibiscus 200g Pack of 4 - Natural Hair Color

Banjara's Black Henna with Hibiscus is a natural hair coloring product that is free from harmful chemicals. It is made with the goodness of henna and hibiscus, two ingredients known for promoting hair health and providing a rich black color to the hair.

Key Features:
- Natural hair coloring product
- Contains henna and hibiscus
- Free from harmful chemicals
- Provides a rich black color to the hair
For whom:
This product is suitable for anyone looking for a natural and safe hair coloring option. It is especially beneficial for those who are allergic to chemical hair dyes or are looking to avoid exposing their hair to harsh chemicals.

Pros:
- Natural ingredients
- Safe and gentle on the hair
- Provides a rich black color
- Nourishes and strengthens the hair
Cons:
- May require multiple applications for desired color intensity
- Can be messy to apply

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hibiscus ingredient aligns with current consumer preference for herbal hair care.	Nielsen
Brand Strength	20	10	Banjara's is a well-known brand in India for natural beauty products.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other natural hair color brands.	IRI
Use-case Advantage	5	5	Offers a convenient and effective solution for natural hair coloring.	Kantar
Final Market Score	100	66/100 (3.30/5)	Banjara's Black Henna with Hibiscus 200g Pack of 4 is well-positioned in the growing Indian market for natural hair color products.

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