AZAH Rash-Free Pads - 40 Pack

Key Features: - Pack of 40 sanitary pads - 240mm size for heavy flow - Rash-free, ultra soft cottony top cover - Toxin-free and odor-locking - Leak-proof protection
For whom: AZAH Sanitary Pads are designed for women who experience heavy flows during their menstrual cycle and are looking for a comfortable and reliable solution for their period needs.
Pros: - Rash-free and ultra soft for comfort - Toxin-free materials for peace of mind - Odor-locking technology for freshness - Leak-proof protection for all-day wear
Cons: - May be slightly more expensive than other brands - Limited size options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive set of features catering to heavy flow needs.	Hindustan Times, India Today
Brand Strength	20	10	Established brand with positive reputation among women in India.	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for premium sanitary pads in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	The Hindu, Financial Express
Competition	10	6	Facing strong competition from other established premium sanitary pad brands.	Outlook, The Week
Use-case Advantage	5	5	Addresses the specific needs of women with heavy menstrual flow.	Femina, Vogue
Final Market Score	100	66/100 (3.30/5)	AZAH 240mm Sanitary Pads for Women holds a strong position in the premium segment in the Indian market.

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