Axiom Mukti Gold Amla Coconut Herbal Hairwash 400mL Shampoo Pack of 3 - Sulphate & Paraben Free Formula for Shiny, Strong Hair - Suitable for All Hair Types

Axiom Mukti Gold Amla Coconut Herbal Hairwash is a natural shampoo that is designed to promote shiny and strong hair. It is a gentle formula that is free from sulphates and parabens, making it suitable for all hair types.

Key Features: - Contains amla and coconut for nourishing and strengthening hair - Promotes shiny and luscious locks - Free from harsh chemicals like sulphates and parabens - Comes in a pack of 3 for long-lasting use

For whom: This shampoo is suitable for anyone looking to improve the overall health and appearance of their hair. It is gentle enough for all hair types, including color-treated hair.

Pros: - Natural ingredients for healthy hair - Strengthens and nourishes hair follicles - Promotes shiny and lustrous hair - Sulphate and paraben free

Cons: - May not lather as much as traditional shampoos - Some users may prefer a stronger scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate & paraben free formula aligns with current consumer preferences	Nielsen
Brand Strength	20	18	Established brand with loyal customer base in haircare segment	Brand Equity
Category Momentum	20	15	Growing demand for natural haircare products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium herbal shampoos	Euromonitor
Competition	10	8	Facing strong competition from established and emerging herbal haircare brands	Kantar
Use-case Advantage	5	5	Suitable for all hair types, catering to a wide consumer base	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and on-trend features, facing tough competition in the herbal haircare segment.

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