Axe Excite Deodorant - 48H Protection - 150ml

About Product: Axe Excite Deodorant Body Spray for Men is a long-lasting and effective deodorant that provides 48-hour odour protection. The crisp coconut and black pepper scent leaves you feeling fresh and confident all day long.

Key Features: - 48-hour odour protection - Crisp coconut and black pepper scent - Long-lasting formula - Convenient spray bottle for easy application

For Whom: This deodorant is ideal for men who lead active lifestyles and want to stay fresh and odour-free throughout the day. Whether you're hitting the gym, heading to work, or going out with friends, Axe Excite Deodorant Body Spray will keep you feeling and smelling great.

Pros: - Long-lasting odour protection - Refreshing scent - Convenient spray bottle - Easy to use

Cons: - Some users may find the scent too strong - May leave white marks on dark clothing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut & black pepper scent aligns with current market trends.	Mintel
Brand Strength	20	15	Axe is a well-established brand in the Indian market.	Kantar
Category Momentum	20	10	Strong growth in men's grooming products in India.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from other established deodorant brands.	IRI
Use-case Advantage	5	5	Long-lasting odour protection appeals to Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Axe Excite 48H Odour Protection Deodorant Body Spray for Men is well-positioned in the competitive Indian men's grooming market.

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