Aveeno Skin Relief Lotion for Sensitive Skin 71 g

About Product: Aveeno Skin Relief Lotion is specially formulated for sensitive skin. It is designed to soothe and moisturize dry, irritated skin, leaving it feeling soft and smooth. The gentle formula is fragrance-free, non-greasy, and fast-absorbing, making it ideal for daily use.

Key Features: - Formulated for sensitive skin - Soothes and moisturizes dry, irritated skin - Fragrance-free and non-greasy - Fast-absorbing formula - Dermatologist-recommended

For whom: This lotion is designed for individuals with sensitive skin who are looking for a gentle yet effective moisturizer. It is suitable for daily use and can help relieve dryness and discomfort.

Pros: - Gentle formula for sensitive skin - Helps soothe and moisturize dry, irritated skin - Fast-absorbing and non-greasy - Dermatologist-recommended

Cons: - May not be moisturizing enough for extremely dry skin - Some users may prefer a scented lotion

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formula tailored for sensitive skin needs in the Indian market.	GfK
Brand Strength	20	18	Aveeno is a well-known brand for skin care products in India.	Euromonitor
Category Momentum	20	15	Growing demand for sensitive skin products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	IRI
Competition	10	8	Facing moderate competition from other sensitive skin lotions in India.	Nielsen
Use-case Advantage	5	5	Addresses a specific need for sensitive skin care in India.	Kantar
Final Market Score	100	76/100 (3.80/5)	Aveeno Skin Relief Lotion is well-positioned in the growing Indian sensitive skin care market.

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