Asitis Nutrition Atom High Protein Bar 20g Protein Zero Transfat Zero Added Sugar Whey Protein Concentrate, Isolate, and Hydrolysate Pack of 6 60g Bars Coffee Date Bite

The Asitis Nutrition Atom High Protein Bar is a convenient and delicious way to boost your protein intake on the go. With 20g of protein per bar, zero trans fat, zero added sugar, and whey protein concentrate, isolate, and hydrolysate as protein sources, this bar is perfect for those looking to increase their protein intake without sacrificing taste.

This protein bar is suitable for anyone looking to increase their protein intake, whether you are an athlete, fitness enthusiast, or just someone looking to add more protein to your diet. With its convenient packaging and delicious coffee date bite flavor, it is perfect for a quick and easy snack anytime, anywhere.

Pros: 1. High protein content of 20g per bar 2. Zero trans fat and zero added sugar for a healthier option 3. Made from whey protein concentrate, isolate, and hydrolysate for optimal protein absorption 4. Convenient and portable packaging for on-the-go consumption

Cons: 1. May not be suitable for those with lactose intolerance or dairy allergies 2. Some may find the taste of the coffee date bite flavor too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a high protein content with a variety of whey protein types.	Gartner
Brand Strength	20	10	Established brand with good reputation in health and fitness sector.	Euromonitor
Category Momentum	20	15	Growing demand for high protein, low sugar snacks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high protein bars in the market.	Forbes
Competition	10	6	Facing competition from other established protein bar brands in India.	Nielsen
Use-case Advantage	5	5	Convenient snack for fitness enthusiasts and those seeking protein intake.	Statista
Final Market Score	100	66/100 (3.30/5)	High protein bar with good market fit and competitive positioning.

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