AS IT IS Nutrition Whey Protein Isolate 90 - 1 kg - 27g Protein, 5.9g BCAA per Serving

AS IT IS Nutrition Whey Protein Isolate 90 is a high-quality protein supplement that helps in muscle recovery and growth. It contains 27g of protein and 5.9g of BCAAs per serving, making it an ideal choice for athletes and fitness enthusiasts looking to increase their protein intake.

Key Features: - Contains 90% Whey Protein Isolate - 27g of protein per serving - 5.9g of BCAAs per serving - Helps in muscle recovery and growth - Easy to digest

For whom: - Athletes - Bodybuilders - Fitness enthusiasts - Anyone looking to increase their protein intake

Pros: - High protein content - Contains essential BCAAs - Helps in muscle recovery and growth - Easy to digest

Cons: - May be expensive compared to other protein supplements - Some users may not like the taste

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and BCAA levels meet consumer needs.	HealthLine
Brand Strength	20	10	Established brand with good reputation in fitness community.	FitnessMag
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GymRat
Competition	10	6	Facing competition from both local and international brands.	FitMag
Use-case Advantage	5	5	Versatile usage scenarios for different fitness goals.	FitIndia
Final Market Score	100	66/100 (3.30/5)	Strong product with competitive pricing and good market fit.

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