AS IT IS Nutrition Whey Protein Concentrate 80 1kg Unflavoured - Labdoor Certified for Purity

AS IT IS Nutrition Whey Protein Concentrate 80 1kg Unflavoured is a high-quality protein supplement that has been tested for purity and is Labdoor certified.

Key Features:
- Contains 80% protein concentrate
- Unflavoured, perfect for mixing into smoothies or recipes
- Labdoor certified for purity and quality assurance

For whom:
This whey protein concentrate is ideal for fitness enthusiasts, athletes, and anyone looking to increase their daily protein intake.

Pros:
- High protein content per serving
- Unflavoured, versatile for mixing into any beverage or recipe
- Certified for purity and quality

Cons:
- Some users may prefer a flavored option
- Packaging may not be resealable for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and Labdoor certification align with Indian consumer preferences	FSSAI, NutritionistIndia
Brand Strength	20	10	Established reputation in the Indian fitness community	FitMag, HealthifyMe
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar quality products in the market	PriceBaba, IndianRetailer
Competition	10	6	Facing competition from both local and international brands offering similar products	Retail4Growth, BrandEquity
Use-case Advantage	5	5	Versatile unflavoured option suitable for various dietary preferences	DieticianTimes, FitnessGuru
Final Market Score	100	66/100 (3.30/5)	AS IT IS Nutrition Whey Protein Concentrate 80 1kg Unflavoured holds a strong position in the competitive Indian diet & nutrition market.

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