AS-IT-IS ATOM Whey Protein Isolate 1kg - 29g Protein, 6.1g BCAA, 13g EAA - Ultra Pure Fast-Acting Protein - Double Rich Chocolate Flavor

- About Product

The AS IT IS Atom Whey Protein Isolate is a high-quality protein supplement designed to help athletes and fitness enthusiasts meet their protein needs. It contains 29g of protein per serving, making it a great choice for muscle recovery and growth.

- Key Features

This protein powder is made up of 6.1g of BCAAs (Branched Chain Amino Acids) and 13g of EAAs (Essential Amino Acids) per serving, offering a complete amino acid profile to support muscle building and repair. It is ultra-pure and fast-acting, making it ideal for post-workout recovery.

- For whom

This whey protein isolate is suitable for anyone looking to increase their daily protein intake, including athletes, bodybuilders, and individuals following a fitness regimen. It can also be a convenient option for those with busy lifestyles who struggle to consume enough protein through whole foods alone.

- Pros & Cons

Pros: The AS IT IS Atom Whey Protein Isolate provides a high protein content per serving, is fast-acting, and contains essential amino acids for muscle repair and growth. The double rich chocolate flavor makes it a delicious post-workout treat.

Cons: Some users may find the price point of this protein powder to be on the higher side compared to other brands. Additionally, individuals with lactose intolerance may need to consider alternatives, as whey protein isolate is derived from dairy.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein and essential amino acid content align well with consumer preferences for effective supplements.	Euromonitor
Brand Strength	20	10	AS-IT-IS has established a reputation for purity and quality in the Indian market.	Retail360
Category Momentum	20	15	Growing demand for high-quality whey protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar whey protein isolate products in India.	GFK
Competition	10	6	Facing moderate competition from other established whey protein brands in the Indian market.	HealthInsight
Use-case Advantage	5	5	Fast-acting protein suitable for post-workout recovery, appealing to fitness enthusiasts.	FitnessToday
Final Market Score	100	66/100 (3.30/5)	AS-IT-IS ATOM Whey Protein Isolate 1kg holds a strong position in the Indian market due to its quality, pricing, and alignment with consumer preferences.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—