Aroma Magic Grapefruit Face Wash for Brightening and Pore Tightening - 100 ml (Pack of 1) - Ideal for Oily Skin

Add a refreshing cleanse to your skincare routine with Aroma Magic Grapefruit Face Wash. This face wash is specifically designed to brighten and tighten pores, making it perfect for those with oily skin looking for a radiant complexion.

Key Features: - Infused with grapefruit extracts to help brighten skin - Helps to tighten pores for a smoother appearance - Formulated with natural ingredients to gently cleanse without stripping the skin

For whom: This face wash is ideal for those with oily skin looking to achieve a brighter complexion and tighter pores. If you struggle with excess oil and want to balance your skin, this product is for you.

Pros: - Brightens skin for a more radiant complexion - Helps to tighten pores for smoother-looking skin - Made with natural ingredients for a gentle cleanse

Cons: - May not be suitable for those with dry or sensitive skin types - Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	The face wash is formulated specifically for oily skin, meeting a common need in the market.	Beauty Insider
Brand Strength	20	15	Aroma Magic is a well-known brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Faces competition from both established and emerging brands offering similar products.	Cosmetics Business
Use-case Advantage	5	5	Offers brightening and pore-tightening benefits, appealing to consumers looking for effective skincare solutions.	Vogue
Final Market Score	100	56/100 (2.80/5)	Competitively positioned face wash catering to the growing demand for natural skincare solutions in India.

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