Arnigo Super Charged All-In-One Dishwasher Tablets with Rinse Aid and Corrosion Protection - 30 Tablets for Crystal Clear, Haze-Free Shine

Key Features: - Supercharged formula for outstanding cleaning - Contains rinse aid and shiner for crystal clear and haze-free shine - Corrosion protection to keep your dishwasher in top condition - Comes in a pack of 30 tablets for convenient use For whom: - Ideal for busy households looking for an effective and convenient dishwasher solution - Suitable for all types of dishwashers Pros: - Powerful cleaning action removes tough stains and grease - Rinse aid and shiner leave dishes sparkling clean - Corrosion protection helps extend the life of your dishwasher - Convenient pack size for easy use Cons: - May be more expensive than traditional dishwashing detergents - Some users may prefer liquid or powder form for easier dosage control.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Comprehensive features like rinse aid and corrosion protection align well with Indian consumers' desire for effective and hassle-free dishwashing.	GfK
Brand Strength	20	10	Established brand reputation in the Indian market for household cleaning products.	Euromonitor
Category Momentum	20	15	Growing demand for convenient dishwashing solutions in Indian households.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium dishwasher tablet offerings in India.	AC Nielsen
Competition	10	6	Facing moderate competition from established and emerging brands offering similar all-in-one dishwasher tablets in the Indian market.	Retail360
Use-case Advantage	5	5	Addresses the need for crystal clear, haze-free shine, a key requirement for Indian consumers seeking spotless dishwashing results.	Kantar
Final Market Score	100	66/100 (3.30/5)	Arnigo Super Charged All-In-One Dishwasher Tablets positioned well in the Indian market with strong features and competitive pricing.

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