Ariel Matic Front Load Liquid Detergent - 1 Litre (Pack of 1)

Ariel Matic Liquid Detergent Front Load is a specially formulated liquid detergent designed for front-loading washing machines. It helps remove tough stains and provides a deep clean for your laundry.
Key Features: - Formulated for front-loading washing machines - Removes tough stains - Provides a deep clean - Comes in a convenient 1 litre pack For whom: Ideal for households with front-loading washing machines that need a powerful detergent to tackle tough stains and deliver a deep clean to their laundry.
Pros: - Effectively removes tough stains - Works well in front-loading washing machines - Convenient packaging size Cons: - May be more expensive than other detergent options - Strong fragrance may not be suitable for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for front load washing machines, meeting the needs of modern Indian households.	Hindu Business Line, Financial Express
Brand Strength	20	10	Ariel is a well-established and trusted brand in the Indian market.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for premium laundry detergents in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other premium liquid detergents in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established liquid detergent brands in the market.	Outlook India, The Economic Times
Use-case Advantage	5	5	Convenient liquid form for easy and effective cleaning of front load machines.	The Tribune, India Today
Final Market Score	100	66/100 (3.30/5)	Ariel Matic Front Load Liquid Detergent holds a strong position in the growing premium laundry detergent segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—