Aptamil Gold Infant Formula Milk Powder Stage 1 - Up to 6 Months, 400g Tin - with 5-HMOs Prebiotics and DHA - for Babies

Key Features: - Contains a unique blend of 5 human milk oligosaccharides (HMOs) to support gut health and immunity - Enriched with DHA to support brain and vision development - Suitable for babies up to 6 months old - Comes in a convenient 400g tin for easy storage and preparation

For whom: - This product is ideal for parents looking for a high-quality infant formula that provides essential nutrients for their baby's growth and development

Pros: - Contains HMOs for gut health and immunity - Enriched with DHA for brain and vision development - Convenient packaging for easy storage and preparation

Cons: - Some babies may have specific dietary requirements that this formula does not meet - May be slightly more expensive than other infant formulas on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Offers essential nutrients like 5-HMOs Prebiotics and DHA suitable for infants up to 6 months.	GfK
Brand Strength	20	15	Aptamil is a well-known and trusted brand in the infant formula category in India.	Euromonitor
Category Momentum	20	10	Growing demand for infant nutrition products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar infant formula products in the market.	Nielsen
Competition	10	8	Facing competition from both international and local infant formula brands.	Statista
Use-case Advantage	5	5	Addresses specific nutritional needs of infants in their early months.	Kantar
Final Market Score	100	56/100 (2.80/5)	Aptamil Gold Infant Formula Milk Powder Stage 1 holds a strong position in the Indian infant formula market.

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