Amway NUTRILITE Fiber Powder - 200g Pack

About Product: Amway NUTRILITE Fiber powder is a dietary supplement that helps support digestive health. It is made from a blend of soluble and insoluble fibers to help promote regularity and healthy digestion. Key Features: - Contains a blend of soluble and insoluble fibers - Comes in a convenient powder form for easy consumption - Each pack contains 200 grams of fiber powder - Helps support digestive health and promote regularity For whom: This product is suitable for anyone looking to improve their digestive health and promote regular bowel movements. It is especially beneficial for individuals with a low-fiber diet or those experiencing occasional constipation. Pros: - Easy to consume - Supports digestive health - Promotes regularity - Convenient packaging Cons: - Some users may find the taste or texture of the powder unpleasant - May take some time to see noticeable results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High fiber content aligns with current consumer focus on digestive health.	NDTV, The Economic Times
Brand Strength	20	10	Established brand reputation in the health and wellness sector.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar fiber supplements in the market.	Livemint, Business Today
Competition	10	6	Facing competition from both local and international fiber supplement brands.	India Today, The Financial Express
Use-case Advantage	5	5	Versatile product suitable for various dietary preferences and needs.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Amway NUTRILITE Fiber Powder holds a strong position in the growing Indian diet & nutrition market.

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