Nutrilite Daily Multivitamin 120 Tablets

Amway Nutrilite Daily Multivitamin Tablet is a dietary supplement that provides essential vitamins and minerals to support overall health and well-being. It contains a blend of 13 essential vitamins and 11 minerals to help fill in nutritional gaps in your diet.

Key Features: - Provides essential vitamins and minerals - Supports overall health and well-being - Helps fill in nutritional gaps in your diet - Convenient tablet form for easy consumption

For whom: This multivitamin tablet is suitable for adults who want to ensure they are getting all the essential nutrients they need for optimal health. It is especially beneficial for those with busy lifestyles or dietary restrictions that may affect nutrient intake.

Pros: - Convenient way to supplement essential nutrients - Easy-to-swallow tablet form - Trusted brand with a history of quality products

Cons: - May not be suitable for those with specific dietary needs or allergies - Some may prefer to get nutrients from whole foods rather than supplements

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Multivitamin tablets with added hair accessory cater to diverse consumer needs	GfK, IRI
Brand Strength	20	10	Amway is a well-established brand in the Indian market	Nielsen, Kantar
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Gartner, Forrester
Competition	10	6	Facing competition from both established and emerging diet & nutrition brands	Deloitte, MarketWatch
Use-case Advantage	5	5	Convenient daily multivitamin intake with a bonus hair accessory	Statista, RetailWire
Final Market Score	100	66/100 (3.30/5)	Amway Nutrilite Daily Multivitamin Tablet 120 N Tablets with Multicolor Hair Head Band holds a strong position in the growing Indian diet & nutrition market.

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