Amazon Basics Orthopedic Adjustable Wedge Pillow with Memory Foam, Head Rest, Back Support, Leg Elevation - Ideal for Acid Reflux, GERD, Snoring - Soft Washable Cover - Brown - 6 Months Warranty - 38 x 57 x 53 CM

This Amazon Basics Orthopedic Adjustable Wedge Pillow is designed to provide optimal comfort and support while you sleep or relax. Made from high-quality memory foam, it conforms to your body shape and helps relieve pressure points. The built-in head rest and back support offer added comfort and stability.

Key Features: - Adjustable design for customizable support - Helps with leg elevation, acid reflux, GERD, and snoring - Soft and washable cover for easy maintenance - Compact size fits most beds and sofas - Comes with a 6-month warranty for peace of mind

For whom: This wedge pillow is perfect for those who suffer from acid reflux, GERD, snoring, or other respiratory issues. It can also benefit individuals recovering from surgery or injuries, or anyone who simply wants to improve their sleep quality.

Pros: - Provides excellent support and comfort - Adjustable design allows for personalized use - Easy to clean with a removable cover - Compact size fits well on most beds or sofas

Cons: - Some users may find it too firm or high for their liking - The memory foam may have a slight odor initially, but it dissipates quickly with airing out

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Memory foam and adjustable features align with market preferences.	Gartner
Brand Strength	20	10	Amazon Basics is a trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for orthopedic products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Euromonitor
Competition	10	6	Facing competition from local and international orthopedic pillow brands.	Forbes
Use-case Advantage	5	5	Addresses common health issues like acid reflux and snoring.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned orthopedic pillow with competitive pricing in a growing market.

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