Air Wick Peony Jasmine Scented Oil Refill for Essential Mist Diffuser Kit - 20 ml, Natural Essential Oils, Automatic Air Freshener

This Air Wick Machine Peony Jasmine Refill is a 20 ml essential mist that is designed to be used with the Automatic Fragrance Mist Diffuser Kit. It contains natural essential oils that provide a refreshing and long-lasting fragrance for your home.

Key Features:
- 20 ml refill for the Automatic Fragrance Mist Diffuser Kit
- Peony Jasmine scent
- Contains natural essential oils
- Long-lasting fragrance
For whom:
This product is perfect for anyone who wants to effortlessly keep their home smelling fresh and inviting. The automatic mist diffuser makes it easy to enjoy a continuous burst of fragrance without any effort.

Pros:
- Easy to use with the Automatic Fragrance Mist Diffuser Kit
- Natural essential oils provide a clean and refreshing scent
- Long-lasting fragrance that helps eliminate odors
Cons:
- May need to purchase additional refills for continued use
- Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Peony Jasmine scent and natural essential oils cater to the preferences of Indian consumers.	Hindu Business Line, Financial Express
Brand Strength	20	15	Air Wick is a well-known brand with a strong presence in the Indian market.	Economic Times, Livemint
Category Momentum	20	10	Growing demand for air fresheners in Indian households.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from other established air freshener brands in India.	Business Insider, Moneycontrol
Use-case Advantage	5	5	Convenient automatic air freshening suitable for busy Indian households.	The Tribune
Final Market Score	100	66/100 (3.30/5)	Air Wick Peony Jasmine Scented Oil Refill is well-positioned in the growing Indian air freshener market.

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