Aegon Waterproof Kinesiology Tape 5 Metres - Breathable Athletic Sports Tape for Injury, Muscle Support, Pain Relief - Beige, 5cm - Hand, Leg, Joint Support, and Physiotherapy

This Aegon Waterproof Kinesiology Tape is designed to provide support and relief for various muscle injuries during physical activities. It is 5 meters long and made of breathable material, ensuring comfort and durability during use.

Key features of this tape include its waterproof design, which allows for use during water-based activities such as swimming or showering. It also offers support for joints and muscles, aiding in pain relief and promoting faster recovery.

This sports tape is suitable for athletes, fitness enthusiasts, and individuals recovering from injuries. It can be used on different parts of the body, including hands, legs, and joints, making it versatile for various applications.

Pros: - Waterproof design - Breathable material - Provides support and pain relief - Versatile for different body parts Cons: - May not adhere well to extremely sweaty or oily skin - Some users may find it difficult to remove residues from the skin after use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The waterproof and breathable features cater well to Indian climate and sports activities.	BusinessToday, Outlook
Brand Strength	20	10	Aegon is a recognized brand in the physiotherapy segment in India.	TOI, Hindu
Category Momentum	20	15	Growing demand for sports injury products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	BusinessLine, Livemint
Competition	10	6	Facing moderate competition from local and international brands offering similar products.	FinancialExpress, CNBC
Use-case Advantage	5	5	Versatile tape suitable for various body parts and physiotherapy needs.	EconomicTimes
Final Market Score	100	66/100 (3.30/5)	Aegon Waterproof Kinesiology Tape holds a strong position in the Indian sports injury support market.

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