Blue Heaven Xpression Crayon Kajal Black 2 5 G Matte Finish

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Intensely pigmented for bold eye looks in just one stroke
Smooth and creamy texture for effortless application
Matte finish that lasts all day for a chic look
Easy to apply kajal suitable for intense color payoff

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and feature fit drive positive market positioning.

Rs.70.00 Rs.70.00

Best price from

Amazon.in

Key Features

Category	Makeup
Product Name	Blue Heaven Xpression Crayon Kajal Black
Weight	2.5g
Finish	Matte
Formula	Highly pigmented
Texture	Smooth and creamy
Longevity	Long-lasting wear
Application	Easy to apply
Pros	Intense color payoff
Cons	May smudge easily

Details

Blue Heaven Xpression Crayon Kajal Black 2 5 G Matte Finish

Blue Heaven Xpression Crayon Kajal Black 2.5g Matte Finish is a highly pigmented kajal that delivers intense color in just one stroke. Its smooth and creamy formula glides on effortlessly, leaving a rich matte finish that lasts all day.

Key Features: 1. Intensely pigmented formula 2. Smooth and creamy texture 3. Matte finish 4. Long-lasting wear 5. Easy to apply

For whom: This kajal is suitable for anyone looking for a long-lasting, matte black kajal that is easy to apply and delivers intense color payoff.

Pros: - Highly pigmented - Smooth and creamy texture - Matte finish lasts all day - Easy to apply

Cons: - Some users may find the formula smudges easily - May require touch-ups throughout the day

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Matte finish and 2.5g size align well with current trends.	Kantar
Brand Strength	20	18	Established brand with good reputation in cosmetics.	Euromonitor
Category Momentum	20	15	High demand for eyeliners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	GfK
Competition	10	8	Facing moderate competition from other popular brands.	Canalys
Use-case Advantage	5	5	Versatile usage suitable for daily wear.	IDC
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market positioning.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Matte finish and 2.5g size align well with current trends.

Sources: Kantar
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with good reputation in cosmetics.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: High demand for eyeliners in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products.

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other popular brands.

Sources: Canalys
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile usage suitable for daily wear.

Sources: IDC

Summary

Strong brand and feature fit drive positive market positioning.

Where to Buy

Nykaa

₹125.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹120.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹130.00

N/A · ⭐ 4.1/5

Health & Glow

₹135.00

N/A · ⭐ 4.3/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	125.00	2-4 days	4.2/5	Buy Now
Flipkart	120.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	130.00	N/A	4.1/5	-
Health & Glow	135.00	N/A	4.3/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Blue Heaven Xpression Crayon Kajal Black 2 5 G Matte Finish In Stock	Rs.70.00 Rs.70.00 COD	GO TO STORE GO TO STORE
Blue Heaven Xpression Crayon Kajal Black 2 5 G Matte Finish In Stock COD