USTRAA Hair Cream for Men 100g For Daily Use with Light Hold Style nourishment Wheat Germ Oil Wild Flax Seed Extracts Moisturizes Hair Non sticky Sulphate Paraben FREE

USTRAA Hair Cream for Men 100g For Daily Use with Light Hold Style nourishment Wheat Germ Oil Wild Flax Seed Extracts Moisturizes Hair Non sticky Sulphate Paraben FREE

Key Features: - USTRAA Hair Cream provides daily nourishment and light hold for styling - Enriched with Wheat Germ Oil and Wild Flax Seed Extracts to moisturize hair - Non-sticky formula that is free from sulphates and parabens
For whom: - This hair cream is designed for men who want to keep their hair nourished and styled without the heaviness of traditional styling products
Pros: - Provides daily nourishment for hair - Light hold for styling without the stiffness - Moisturizes hair without leaving a sticky residue - Free from harmful sulphates and parabens
Cons: - May not provide enough hold for those with thicker or longer hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular nourishing ingredients like Wheat Germ Oil and Flax Seed Extracts.	GfK
Brand Strength	20	10	Ustraa is a well-known brand in the Indian men's grooming market.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing competition from both established and emerging brands in the hair oils segment.	IRI
Use-case Advantage	5	5	Suitable for daily use with light hold style, meeting consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Ustraa Hair Cream for Men positioned well in the competitive Indian men's grooming market.

Factor	Rating (out of 5)	Notes
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