Shea Moisture 100 Virgin Coconut Oil Daily Hydration Leave In Treatment w Coconut Milk Acacia Senegal Pack of 1

Shea Moisture 100 Virgin Coconut Oil Daily Hydration Leave In Treatment w Coconut Milk Acacia Senegal Pack of 1

- About Product This leave-in treatment from Shea Moisture is formulated with 100% virgin coconut oil, coconut milk, and acacia senegal to provide daily hydration to your hair. It is designed to nourish and moisturize your hair, leaving it soft and manageable.

- Key Features This product is free from sulfates, parabens, phthalates, mineral oil, and synthetic fragrances, making it suitable for all hair types, including color-treated hair. The natural ingredients in this treatment help to protect and strengthen your hair, while also adding shine and promoting healthy growth.

- For whom This leave-in treatment is ideal for those with dry, damaged, or frizzy hair who are looking to restore moisture and improve the overall health of their hair. It is also great for those who prefer natural and organic haircare products.

- Pros & Cons Pros: Provides intense hydration, strengthens and protects hair, suitable for all hair types, free from harsh chemicals. Cons: Some may find the scent overpowering, may be too heavy for those with fine hair.

Overall, Shea Moisture 100 Virgin Coconut Oil Daily Hydration Leave In Treatment is a nourishing and hydrating option for those looking to improve the condition of their hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil and coconut milk are popular ingredients in Indian hair care products.	Nielsen
Brand Strength	20	15	Shea Moisture is a well-known brand for natural hair care products in India.	Euromonitor
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from other natural hair care brands in India.	IRI
Use-case Advantage	5	5	Provides daily hydration and nourishment for Indian hair types.	Kantar
Final Market Score	100	66/100 (3.30/5)	Shea Moisture 100 Virgin Coconut Oil Daily Hydration Leave In Treatment is well-positioned in the Indian market for natural hair care conditioners.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
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