PRATHAM Adiwasi Hair Oil Original Adibasi Nilambhari Herbal Kesh Oil Adiwasi Nilgri Kesh Oil Original Hair Oil For Hair Fall Control 250Ml Pack Of 1

PRATHAM Adiwasi Hair Oil Original Adibasi Nilambhari Herbal Kesh Oil Adiwasi Nilgri Kesh Oil Original Hair Oil For Hair Fall Control 250Ml Pack Of 1

PRATHAM Adiwasi Hair Oil is a traditional herbal hair oil formulated specifically for hair fall control and promoting hair growth. Made with a blend of natural ingredients, this hair oil nourishes the scalp, strengthens the hair roots, and reduces hair fall effectively.
Key Features: - Made with traditional Adiwasi herbal ingredients - Promotes hair growth and strengthens hair roots - Reduces hair fall and improves overall hair health - Suitable for all hair types - Comes in a convenient 250ml pack
For whom: PRATHAM Adiwasi Hair Oil is suitable for anyone looking to reduce hair fall, strengthen their hair, and promote hair growth naturally. It is ideal for people with all hair types and can be used by both men and women.
Pros: - Effective in reducing hair fall - Nourishes the scalp and hair - Herbal ingredients for natural hair care - Pleasant fragrance - Convenient packaging for easy application Cons: - May take some time to show visible results - Strong herbal scent may not be preferred by some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains traditional Adiwasi herbal ingredients for hair care.	Vogue, Femina
Brand Strength	20	10	Limited brand recognition among target audience.	ET Brand Equity, Hindu Business Line
Category Momentum	20	15	Strong demand for herbal hair oils in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar herbal hair oils.	Business Today, The Economic Times
Competition	10	6	Facing strong competition from established herbal hair oil brands.	Outlook, CNBC TV18
Use-case Advantage	5	5	Addresses hair fall issues commonly faced by Indian consumers.	India Today
Final Market Score	100	66/100 (3.30/5)	Competitively priced herbal hair oil with good market potential.

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