Moroccanoil Extra Volume Conditioner 250 ml

Moroccanoil Extra Volume Conditioner 250 ml

This Moroccanoil Extra Volume Conditioner is specially formulated to add volume and body to fine, limp hair. Enriched with nourishing argan oil and revitalizing nutrients, it helps detangle and smooth hair while adding shine and moisture.

Key Features:
- Adds volume and body to fine, limp hair
- Enriched with nourishing argan oil
- Detangles and smooths hair
- Adds shine and moisture

For those with fine, limp hair looking to amp up their volume and enhance their hair's overall appearance, this conditioner is the perfect solution. It is suitable for all hair types and textures.

Pros:
- Adds volume without weighing hair down
- Leaves hair feeling soft and manageable
- Pleasant scent

Cons:
- May be too heavy for extremely fine hair types
- Some users may find the price point to be on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moroccanoil Extra Volume Conditioner offers features that align with Indian consumers' desire for volumizing products.	Euromonitor
Brand Strength	20	18	Moroccanoil is a well-known premium brand with strong recognition in India.	Brandwatch
Category Momentum	20	15	Conditioners in high demand due to increased focus on hair care in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average, may limit mass-market appeal in price-sensitive Indian market.	Retail360
Competition	10	8	Facing competition from both international premium brands and local players offering similar volume-boosting conditioners.	MarketLine
Use-case Advantage	5	5	Provides volume boost suitable for Indian consumers with fine hair seeking added body.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Extra Volume Conditioner 250 ml holds strong in premium segment but faces price sensitivity in Indian market.

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