L Or al Professionnel Serie Expert Absolut Repair Serum For dry and damaged hair Provides softness and shine With Wheat Oil 90ml

L Or al Professionnel Serie Expert Absolut Repair Serum For dry and damaged hair Provides softness and shine With Wheat Oil 90ml

The L'Oréal Professionnel Serie Expert Absolut Repair Serum is specifically designed for those with dry and damaged hair. It contains wheat oil which helps to nourish and repair the hair, leaving it feeling smooth and healthy.

Key features of this serum include its lightweight formula that doesn't weigh down the hair, its ability to smooth frizz and enhance shine, and its nourishing properties that help to restore strength and vitality to the hair.

This serum is perfect for anyone with dry, damaged, or over-processed hair who is looking to restore health and shine to their locks. It is suitable for all hair types and textures and can be used on both natural and chemically-treated hair.

Pros of this serum include its ability to deeply hydrate and nourish the hair, its lightweight formula that won't leave hair feeling greasy or weighed down, and its pleasant scent that leaves hair smelling fresh and clean.

Cons of this serum may include its price point, as it is a higher-end product, and the fact that it may not be suitable for those with very fine or oily hair. Overall, the L'Oréal Professionnel Serie Expert Absolut Repair Serum is a great option for anyone looking to transform their dry and damaged hair into healthy, shiny locks.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wheat oil is a popular ingredient for repairing dry and damaged hair in India.	Nielsen
Brand Strength	20	18	L'Oréal Professionnel is a trusted brand in the Indian haircare market.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oils in India.	GfK
Competition	10	8	Facing strong competition from other established premium hair oil brands in India.	IRI
Use-case Advantage	5	5	Addresses the specific need for hair repair among Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the competitive Indian hair oil market.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
Festive Sales	0.0	—
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