XPEL Tea Tree Moisturising Conditioner 400 ml

XPEL Tea Tree Moisturising Conditioner 400 ml

About Product: XPEL Tea Tree Moisturising Conditioner is a nourishing hair conditioner that is infused with tea tree oil to help nourish and hydrate the hair. It is suitable for all hair types and is free from sulfates and parabens.

Key Features: - Infused with tea tree oil for added nourishment - Helps to moisturize and hydrate the hair - Suitable for all hair types - Free from sulfates and parabens

For whom: This conditioner is ideal for those looking for a nourishing and hydrating conditioner that is suitable for all hair types. It is especially beneficial for those with dry or damaged hair.

Pros: - Helps to nourish and hydrate the hair - Suitable for all hair types - Free from sulfates and parabens - Infused with tea tree oil for added benefits

Cons: - Some users may not enjoy the scent of tea tree oil - May be too heavy for those with very fine hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil known for its moisturizing properties, aligns with Indian consumer preferences for natural ingredients.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing competition from both local and international brands offering similar tea tree-based conditioners in India.	Business Standard
Use-case Advantage	5	5	Addresses common hair concerns in Indian climate, such as dryness and frizz.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong market fit with growing demand for natural hair care products in India.

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