USTRAA Daily Use Hair Conditioner 100gm Daily Use Post Shampoo Conditioner No SLS No Paraben with Water Hyssop Brahmi Vitamin E For All Scalp Types

USTRAA Daily Use Hair Conditioner 100gm Daily Use Post Shampoo Conditioner No SLS No Paraben with Water Hyssop Brahmi Vitamin E For All Scalp Types

This USTRAA Daily Use Hair Conditioner is a post-shampoo conditioner designed for daily use. It is free of SLS and paraben, making it gentle on the scalp and suitable for all hair types.
Key Features: - Contains water hyssop, brahmi, and vitamin E to nourish and strengthen hair - Suitable for daily use to keep hair smooth and manageable - Does not contain harsh chemicals like SLS and paraben
For whom: This conditioner is suitable for all scalp types, making it a versatile option for anyone looking to improve the health and appearance of their hair.
Pros: - Nourishing ingredients help to improve hair health and strength - Gentle formula is suitable for daily use - Free of SLS and paraben, making it a safer option for those with sensitive skin or scalp
Cons: - Some users may prefer a stronger scent in their conditioner - Those with extremely dry or damaged hair may need a more intensive treatment

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation without SLS and Paraben aligns with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Strong brand recognition and loyalty among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair conditioners in the market.	Retail360
Competition	10	8	Facing moderate competition from established and emerging natural hair conditioner brands.	Business Standard
Use-case Advantage	5	5	Suitable for all scalp types, addressing a wide consumer base.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural hair conditioner with strong brand and competitive pricing.

Factor	Rating (out of 5)	Notes
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