Umberto Giannini Salon Smooth Smoothing Conditioner Hydrates Irresistible Sleek Salon Smooth Hair Pro Approved Smooth Salon Results 250 ml Pack of 1

Umberto Giannini Salon Smooth Smoothing Conditioner Hydrates Irresistible Sleek Salon Smooth Hair Pro Approved Smooth Salon Results 250 ml Pack of 1

This Umberto Giannini Salon Smooth Smoothing Conditioner is designed to hydrate and smooth hair for irresistibly sleek salon results.

Key features of this conditioner include its lightweight formula that doesn't weigh down hair, its ability to reduce frizz and flyaways, and its salon-approved formula for professional-looking results.

This conditioner is suitable for those looking to achieve smooth and sleek hair, especially those with frizzy or unruly hair types. It is also great for those who style their hair often and want to maintain a smooth and polished look.

Pros of this conditioner include its ability to hydrate and nourish the hair, its pleasant scent, and its salon-quality results. Cons may include the price point for some customers and the need for frequent use to maintain desired results.

Overall, the Umberto Giannini Salon Smooth Smoothing Conditioner is a great option for those looking to achieve salon-quality smooth and sleek hair at home.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains hydrating ingredients suitable for Indian climate	Vogue India, Elle India
Brand Strength	20	10	Umberto Giannini known for quality salon products in India	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar salon-quality conditioners	Retail Today, India Retailing
Competition	10	6	Facing competition from both international and local brands in the conditioner segment	The Economic Times, Business Today
Use-case Advantage	5	5	Addresses frizz and provides smoothness for Indian hair types	Femina
Final Market Score	100	66/100 (3.30/5)	Umberto Giannini Salon Smooth Smoothing Conditioner offers a competitive solution for sleek and smooth hair in the Indian market.

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