Umberto Giannini Frizz Fix Conditioner 8 4 fl Oz for All Types of Frizzy Damaged Hair with Vegan Kertain Bond Repair Vegan Cruelty Free Sulfate Free 94 Natural

Umberto Giannini Frizz Fix Conditioner 8 4 fl Oz for All Types of Frizzy Damaged Hair with Vegan Kertain Bond Repair Vegan Cruelty Free Sulfate Free 94 Natural

The Umberto Giannini Frizz Fix Conditioner is designed to target all types of frizzy and damaged hair, providing a solution to those struggling with unruly locks. With its unique formula containing vegan keratin bond repair, this conditioner helps to strengthen and repair the hair, leaving it smooth and frizz-free.

Key Features: - Vegan keratin bond repair formula - Cruelty-free and sulfate-free - 94% natural ingredients

This conditioner is suitable for anyone with frizzy or damaged hair looking to tame their locks and restore them to a healthy state. Whether you have straight hair, curly hair, or anything in between, this product is designed to work for all hair types.

Pros: - Strengthens and repairs hair - Helps to reduce frizz - Cruelty-free and sulfate-free formula Cons: - May not provide enough hydration for extremely dry hair - Some may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers vegan keratin bond repair suitable for Indian consumers	Vogue India
Brand Strength	20	18	Umberto Giannini known for quality and innovation in hair care	Brandwatch
Category Momentum	20	15	Growing demand for frizz control products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in India	Retail Today
Competition	10	8	Facing competition from both international and local brands in the Indian market	Business Standard
Use-case Advantage	5	5	Addresses common frizz and damage issues faced by Indian consumers	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian frizz control conditioner market.

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