The Body Shop Vegan Ginger Scalp Care Conditioner 250 Ml

The Body Shop Vegan Ginger Scalp Care Conditioner 250 Ml

The Body Shop Vegan Ginger Scalp Care Conditioner is a natural and cruelty-free hair care product that is perfect for those looking to soothe and nourish their scalp.

Key Features: - Formulated with ginger essential oil, birch bark extract, white willow bark extract, and honey - Helps to calm and refresh the scalp - Leaves hair feeling soft and smooth

For whom: This conditioner is ideal for anyone with a sensitive scalp or those looking to maintain a healthy and balanced scalp.

Pros: - Vegan and cruelty-free - Refreshing ginger scent - Helps to promote a healthy scalp - Leaves hair feeling soft and manageable

Cons: - May not be suitable for those with allergies to ginger or other natural ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ginger extract and scalp care focus align well with current market trends.	Euromonitor
Brand Strength	20	18	The Body Shop is a well-known brand for vegan and cruelty-free products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar vegan conditioners in the market.	Retail Gazette
Competition	10	10	Facing competition from other vegan hair care brands in the Indian market.	Forbes
Use-case Advantage	5	3	Addresses the specific need for scalp care in a vegan formula.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing Indian vegan hair care market.

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