Sunsilk Flowy Silk Smooth Conditioner 180ml

Sunsilk Flowy Silk Smooth Conditioner 180ml

Sunsilk Flowy Silk Smooth Conditioner is specially formulated to provide nourishment and hydration to your hair, leaving it smooth and flowing with every use.

Key features of this conditioner include its lightweight formula, which doesn't weigh down hair, and its unique blend of silk proteins and vitamin oils to help improve hair texture and manageability.

This conditioner is ideal for individuals with dry or frizzy hair looking to achieve a smooth and silky finish. It is also suitable for all hair types and can be used daily for best results.

Pros: - Leaves hair feeling soft and moisturized - Helps to reduce frizz and improve hair manageability - Lightweight formula doesn't weigh hair down Cons: - May not be suitable for those with extremely oily hair - Some users may find the scent too strong or overpowering

Overall, Sunsilk Flowy Silk Smooth Conditioner is a great option for anyone looking to achieve smooth, flowing hair with added hydration and nourishment.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sunsilk Flowy Silk Smooth Conditioner meets the needs of Indian consumers for smooth and silky hair.	India Today
Brand Strength	20	18	Sunsilk is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	10	Facing strong competition from other popular conditioner brands in India.	Economic Times
Use-case Advantage	5	3	Provides extra smoothness and shine suitable for Indian hair types.	Vogue
Final Market Score	100	76/100 (3.80/5)	Sunsilk Flowy Silk Smooth Conditioner 180ml is well-positioned in the Indian market with its brand strength and product features.

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