Suave Professionals Keratin Infusion Smoothing Conditioner 12 6 Ounce

Suave Professionals Keratin Infusion Smoothing Conditioner 12 6 Ounce

- The Suave Professionals Keratin Infusion Smoothing Conditioner is a hair care product designed to smooth and hydrate hair, leaving it sleek and frizz-free.

- Key features of this conditioner include its infusion of keratin protein, which helps strengthen and repair hair, as well as its ability to provide long-lasting smoothness and shine.

- This product is ideal for individuals with frizzy or unruly hair who are looking for a solution to achieve sleek and manageable locks.

- Pros of the Suave Professionals Keratin Infusion Smoothing Conditioner include its affordable price point, pleasant scent, and ability to improve the overall health and appearance of hair.

- Cons may include the potential for the product to weigh down fine hair or cause buildup with frequent use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features desired by Indian consumers for hair conditioning.	India Retailing
Brand Strength	20	18	Strong brand reputation and recognition in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Wire
Competition	10	8	Facing moderate competition from established and emerging brands in the segment.	Business Standard
Use-case Advantage	5	5	Addresses specific hair care needs of Indian consumers effectively.	Vogue India
Final Market Score	100	76/100 (3.80/5)	Suave Professionals Keratin Infusion Smoothing Conditioner well-positioned in growing Indian premium hair care market.

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