Shea Moisture Raw Shea Butter Extra Moisture Detagler 8oz

Shea Moisture Raw Shea Butter Extra Moisture Detagler 8oz

About Product: Shea Moisture Raw Shea Butter Extra Moisture Detagler is a leave-in detangler that helps to smooth and condition dry, damaged hair. It is made with organic Shea Butter, Argan Oil, and Sea Kelp to nourish and hydrate hair while detangling knots and tangles.

Key Features: - Organic Shea Butter provides intense moisture and nourishment to dry, brittle hair - Argan Oil helps to smooth and soften hair while adding shine - Sea Kelp extract strengthens and promotes healthy hair growth - Sulfate-free and color safe formula

For whom: This detangler is ideal for anyone with dry, damaged, or frizzy hair that is prone to tangles. It is suitable for all hair types and textures, including curly, coily, and wavy hair.

Pros: - Effectively detangles knots and tangles without causing breakage - Leaves hair feeling soft, smooth, and moisturized - Helps to restore and revive dry, damaged hair - Can be used on both wet and dry hair

Cons: - Some users may find the scent to be too strong - May not be suitable for those with sensitive skin or allergies to any of the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The detangling feature and extra moisture are highly sought after in the Indian market.	Nielsen
Brand Strength	20	15	Shea Moisture is a well-known brand in the natural hair care segment in India.	Euromonitor
Category Momentum	20	10	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from both international and local brands offering similar products.	IRI
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry and tangled hair.	Kantar
Final Market Score	100	66/100 (3.30/5)	Shea Moisture Raw Shea Butter Extra Moisture Detangler 8oz is well-positioned in the Indian conditioner market with its strong brand, relevant features, and competitive pricing.

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