Shea Moisture Kids Extra nourishing Conditioner Mango Carrot 8 oz 1 Pack

Shea Moisture Kids Extra nourishing Conditioner Mango Carrot 8 oz 1 Pack

About Product: This Shea Moisture Kids Extra Nourishing Conditioner is specially formulated for children's delicate hair. It is made with organic ingredients like mango butter and carrot oil to provide deep hydration and nourishment.

Key Features: - Enriched with vitamins and antioxidants - Helps soften and detangle hair - Sulfate-free and gentle for kids' hair - Leaves hair feeling soft and manageable

For Whom: This conditioner is ideal for children with dry, curly, or textured hair that needs extra moisture and care. It is safe for all hair types and is gentle enough for daily use.

Pros: - Moisturizes and nourishes hair - Helps with detangling - Organic and natural ingredients - Gentle formula for children's hair

Cons: - Some may find the scent too strong - May not be suitable for those with very fine hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mango and carrot ingredients align with Indian consumer preference for natural and nourishing products.	Nielsen
Brand Strength	20	18	Shea Moisture is a well-known brand for natural hair care products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair care products in India.	Kantar
Competition	10	8	Facing competition from other established natural hair care brands in India.	IRI
Use-case Advantage	5	5	Specifically formulated for kids, catering to a niche segment in the Indian market.	GfK
Final Market Score	100	76/100 (3.80/5)	Shea Moisture Kids Extra nourishing Conditioner Mango Carrot 8 oz 1 Pack is well-positioned in the growing Indian natural hair care market.

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