Shea Moisture Coconut Hibiscus Co Wash Conditioning Cleanser 12 Ounce

Shea Moisture Coconut Hibiscus Co Wash Conditioning Cleanser 12 Ounce

This Shea Moisture Coconut Hibiscus Co Wash Conditioning Cleanser is a gentle yet effective alternative to traditional shampoo. It cleanses the hair without stripping it of its natural oils, leaving it soft and manageable.

Key Features:
- Contains natural ingredients such as coconut oil, hibiscus flower extract, and silk protein
- Cleanses the hair without lathering up
- Helps to hydrate and detangle the hair

For whom:
This co wash conditioning cleanser is perfect for those with curly or textured hair who want a gentle and moisturizing alternative to traditional shampoo. It is also great for those with dry or damaged hair who need a nourishing cleanser.

Pros:
- Leaves hair soft and manageable
- Helps to reduce frizz and promote curl definition
- Contains natural ingredients

Cons:
- May not lather as much as traditional shampoos
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut and hibiscus ingredients align with Indian consumer preferences for natural and nourishing hair care.	Euromonitor
Brand Strength	20	18	Strong brand reputation for quality and effectiveness.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the Indian market.	IRI
Competition	10	8	Facing moderate competition from other established natural hair care brands in India.	Kantar
Use-case Advantage	5	5	Effective for co-washing curly and wavy hair, meeting the needs of Indian consumers with textured hair.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural hair care conditioner in the competitive Indian market.

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