Schwarzkopf Professional Bc Ph4 5 Color Freeze Conditioner Pink 200 Ml

Schwarzkopf Professional Bc Ph4 5 Color Freeze Conditioner Pink 200 Ml

The Schwarzkopf Professional Bc Ph4.5 Color Freeze Conditioner is a specially formulated product designed to preserve and protect colored hair. With a pH level of 4.5, this conditioner helps to seal the hair cuticle and lock in color pigments, ensuring long-lasting vibrancy and shine.

Key Features:
- Formulated with pH 4.5 to lock in color pigments
- Helps to seal the hair cuticle for long-lasting color
- Protects hair from fading and damage
- Leaves hair feeling soft, smooth, and hydrated
For whom:
This conditioner is ideal for anyone with colored hair looking to maintain and prolong the vibrancy of their color. It is suitable for all hair types and can be used on a daily basis.

Pros:
- Long-lasting color protection
- Adds shine and hydration to the hair
- Helps to improve hair manageability
- Pleasant pink color and fragrance
Cons:
- May be more expensive than other conditioners on the market
- Some users may find the scent too strong
- Packaging may be too small for those with long or thick hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers color protection and conditioning suitable for Indian consumers.	Nielsen
Brand Strength	20	18	Schwarzkopf is a well-established and trusted brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India.	Kantar
Competition	10	8	Facing competition from other premium conditioner brands in India.	IRI
Use-case Advantage	5	5	Addresses the specific need for color protection and conditioning.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this conditioner well in the growing Indian premium hair care market.

Factor	Rating (out of 5)	Notes
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