Pmw Amaravathi Cooling Hair Oil 750 Ml Pack of 2 x 750 Ml

Pmw Amaravathi Cooling Hair Oil 750 Ml Pack of 2 x 750 Ml

Pmw Amaravathi Cooling Hair Oil is a unique blend of natural ingredients that help nourish and strengthen your hair. This cooling hair oil is specially formulated to provide relief from heat and helps in keeping the scalp cool.

Key Features: 1. Made with natural ingredients 2. Helps in nourishing and strengthening hair 3. Provides relief from heat and keeps the scalp cool 4. Suitable for all hair types 5. Pack of 2 x 750 ml bottles

For whom: This cooling hair oil is suitable for anyone looking to nourish and strengthen their hair while keeping their scalp cool and refreshed. It is ideal for all hair types and can be used by both men and women.

Pros: 1. Natural ingredients 2. Nourishes and strengthens hair 3. Provides relief from heat 4. Keeps scalp cool and refreshed

Cons: 1. May not be suitable for individuals with specific allergies to the ingredients 2. Some users may find the cooling sensation too intense

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a unique cooling effect which is currently trending in the Indian market.	Vogue, Elle
Brand Strength	20	18	The brand has a strong reputation for quality and effectiveness in the hair care segment.	Brand Equity, Business Standard
Category Momentum	20	15	Hair oils market in India is growing rapidly due to increased focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering value for money.	Moneycontrol, The Economic Times
Competition	10	10	Facing moderate competition from established brands offering similar cooling hair oils.	India Today, The Hindu
Use-case Advantage	5	3	Addresses specific hair care needs such as cooling effect and nourishment.	Femina
Final Market Score	100	76/100 (3.80/5)	Amaravathi Cooling Hair Oil holds a strong position in the competitive Indian hair oils market.

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