OGX Weightless Hydration Coconut Water Conditioner With Coconut Water Electrolytes Coconut Oil For Dry Parched hair Sulfate Free Surfactant No Parabens 385 ml

OGX Weightless Hydration Coconut Water Conditioner With Coconut Water Electrolytes Coconut Oil For Dry Parched hair Sulfate Free Surfactant No Parabens 385 ml

OGX Weightless Hydration Coconut Water Conditioner is a hydrating and nourishing hair product designed to quench the thirst of dry and parched hair. Formulated with coconut water electrolytes and coconut oil, this conditioner helps to restore moisture and shine to your locks.

Key Features:
- Contains coconut water electrolytes and coconut oil
- Sulfate free surfactants
- No parabens
- Weightless hydration for dry, parched hair
- Leaves hair feeling soft and smooth

For whom:
This conditioner is ideal for those with dry, parched hair that is in need of hydration and nourishment. It is suitable for all hair types and textures.

Pros:
- Hydrates and nourishes dry hair
- Leaves hair feeling soft and smooth
- Lightweight formula
- Sulfate and paraben free

Cons:
- May not provide enough hydration for extremely dry hair types
- Some users may not like the coconut scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut water and oil ingredients align well with Indian consumers' preference for natural products.	Nielsen
Brand Strength	20	18	OGX is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	0	Intense competition in the conditioner market segment in India.	IRI
Use-case Advantage	5	3	Addresses the common issue of dry and parched hair in Indian climate.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural conditioner with good brand strength in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—