OGX Thick Full Biotin Collagen Volumizing Conditioner for Thin Hair Thickening with Vitamin B7 Collagen Hydrolyzed Wheat Protein Sulphate Free Surfactants Paraben Free 385ml

OGX Thick Full Biotin Collagen Volumizing Conditioner for Thin Hair Thickening with Vitamin B7 Collagen Hydrolyzed Wheat Protein Sulphate Free Surfactants Paraben Free 385ml

OGX Thick Full Biotin Collagen Volumizing Conditioner is specifically designed for thin hair to help add volume and thickness. Formulated with key ingredients like Vitamin B7, collagen, and hydrolyzed wheat protein, this conditioner nourishes the hair from root to tip.

Key Features: 1. Contains biotin and collagen to help strengthen and thicken hair 2. Free of sulphate surfactants and parabens 3. Helps nourish and hydrate thin hair 4. Adds volume and fullness to limp hair

For whom: This conditioner is ideal for individuals with thin or fine hair looking to add volume and thickness to their locks.

Pros: - Helps make hair appear thicker and fuller - Nourishing ingredients help improve hair health - Free of harsh chemicals like sulphates and parabens

Cons: - May not provide enough hydration for very dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Biotin, Collagen, and Hydrolyzed Wheat Protein that cater to thin hair needs.	BeautyInsider
Brand Strength	20	18	OGX is a well-established brand known for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for volumizing conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium volumizing conditioners in the market.	Retail360
Competition	10	0	Intense competition in the volumizing conditioner segment from both local and international brands.	CosmeticsBusiness
Use-case Advantage	5	3	Specifically formulated for thin hair, offering volume and thickness.	Vogue
Final Market Score	100	66/100 (3.30/5)	OGX Thick & Full Biotin Collagen Conditioner is a strong contender in the Indian volumizing conditioner market.

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