OGX Renewing Argan Oil Of Morocco Hydrating Hair Conditioner Cold Pressed Argan Oil To Help Moisturize Soften Strengthen Hair Paraben Free With Sulfate Free Surfactants 385Ml 1 Count

OGX Renewing Argan Oil Of Morocco Hydrating Hair Conditioner Cold Pressed Argan Oil To Help Moisturize Soften Strengthen Hair Paraben Free With Sulfate Free Surfactants 385Ml 1 Count

OGX Renewing Argan Oil of Morocco Hydrating Hair Conditioner is a luxurious and hydrating conditioner that is infused with cold pressed argan oil to help moisturize, soften, and strengthen hair.

Key Features: - Contains cold pressed argan oil - Paraben free - Sulfate free surfactants - Helps to hydrate and nourish hair

For whom: This conditioner is perfect for those looking to add extra hydration and softness to their hair. It is suitable for all hair types and textures.

Pros: - Provides intense hydration - Helps to strengthen and soften hair - Free of harmful parabens - Uses sulfate free surfactants

Cons: - Some users may find the scent to be overpowering - May not be suitable for those with extremely oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and paraben-free formula align with current consumer preferences	Nielsen
Brand Strength	20	18	OGX is a well-established brand known for quality hair care products	Euromonitor
Category Momentum	20	15	Growing demand for premium hair conditioners in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market	Kantar
Competition	10	8	Facing competition from other established premium hair conditioner brands	IRI
Use-case Advantage	5	5	Addresses common hair concerns like hydration and strengthening	GfK
Final Market Score	100	76/100 (3.80/5)	OGX Renewing Argan Oil Of Morocco Conditioner offers a competitive option in the premium hair care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—