Neutrogena Moisturizing Healthy Scalp Hydro Boost Conditioner for Dry Hair and Scalp with Hydrating Hyaluronic Acid pH Balanced Paraben Phthalate Free Color Safe 12 fl oz

Neutrogena Moisturizing Healthy Scalp Hydro Boost Conditioner for Dry Hair and Scalp with Hydrating Hyaluronic Acid pH Balanced Paraben Phthalate Free Color Safe 12 fl oz

Neutrogena Moisturizing Healthy Scalp Hydro Boost Conditioner is specifically designed for those with dry hair and scalp. It contains hydrating hyaluronic acid to help nourish and moisturize the hair and scalp, leaving it feeling healthy and hydrated.

Key Features: - Contains hyaluronic acid for added hydration - pH balanced formula - Free from parabens and phthalates - Color safe

For whom: This conditioner is perfect for individuals with dry hair and scalp who are looking for a hydrating and nourishing product to help improve the health of their hair and scalp.

Pros: - Hydrating formula helps to improve the condition of dry hair and scalp - pH balanced to ensure maximum effectiveness - Free from harmful chemicals like parabens and phthalates - Safe for colored hair

Cons: - Some users may not like the scent of the product - May not be suitable for individuals with very sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Hyaluronic Acid and pH balance caters well to the needs of consumers with dry hair and scalp.	GfK
Brand Strength	20	18	Neutrogena is a well-known brand with a strong reputation for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	Euromonitor
Competition	10	8	Facing competition from other established premium conditioner brands in the Indian market.	Nielsen
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry hair and scalp, offering effective hydration.	Kantar
Final Market Score	100	76/100 (3.80/5)	Neutrogena Moisturizing Healthy Scalp Hydro Boost Conditioner is well-positioned in the Indian market for dry hair and scalp care.

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